ABSOLUT LA: Tribute Tour Brings Vodka Across the Nation

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LA is the latest city featured on ABSOLUT’s campaign across America. Hoping to capture the essence of some of the country’s greatest cities with limited addition ABSOLUT Vodka flavors. For LA: "It will take your senses behind the scenes for an exclusive taste of the City of Angels, and inspire you to dream big and reach for the stars." Four distinct drinks have been created to catch the pulse of such a diverse metropolis leaning on Acai, Acerola, Pomegranate, and Blueberry to bring the flavor. This isn’t just a shameless publicity stunt however. Proceeds (250,000$) from the campaign will go into the Green Way LA project and the "Green Streets" initiative which aims to plant foliage and reduce pollution runoff.

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